Chip Heath
Author
Language
English
Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our own brains, say authors Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two systems - the rational and the emotional - that compete for control. Here the Heaths show how everyday people have united both minds and achieved dramatic results. (Bestseller).
Author
Language
English
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...
Author
Pub. Date
2017.
Language
English
Description
"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create...
Author
Publisher
Avid Reader Press
Pub. Date
2022.
Language
English
Description
"Perfect for math-lovers and math-haters alike, this first-of-its-kind book about communicating and understanding numbers and data outlines specific principles that reveal how to translate a number into the brain's language."--
Author
Publisher
Crown
Pub. Date
2011
Language
English
Formats
Description
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business...
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business...